Package and Label
Design
The design of packages and labels has to be multifunctional. Not only pleasing to the eye,
they must clearly provide information essential to the proper use of the medication described.
Med-ERRS has the capabilities to create new labels or provide input on redesigns, paying
particular attention to the placement of information and product differentiation.
We begin the process by collaborating with clients to obtain background information about the
product and to discuss the proposed packaging and label. Included in our review is a
consideration of the clinical environment in which the product will be used. We consider such
factors as:
- Overall appearance of the label
- Readability and placement of the product name and information
- Presence of confusing terminology, abbreviations, and other extraneous information
- Visibility and positioning of important information
