The ERRS MODEL® incorporates various techniques recommended by the regulatory authorities to evaluate the safety of trademarks, including:
- Failure Mode and Effects Analysis (FMEA)
- Phonetic and Orthographic Computer Analysis (POCA)
- Practitioner Input
- Expert Panel Analysis
The ERRS MODEL®allows us to proactively help prevent medication errors by testing for potential look-alike and sound-alike (LASA) confusion with proposed trademarks. The ERRS MODEL also helps identify potential regulatory issues that may render a trademark “unapprovable.” Though generally used for reviews of proprietary names, the ERRS MODEL can be used to test proposed nonproprietary names, as well.
We recognize that each client has specific requests, so the ERRS MODEL has been designed to adapt to these requests. This adaptability also allows us to meet emerging regulatory guidelines.